When it comes to brand photography, your outfit is more than just what you wear—it’s an extension of your brand, a statement of who you are, and an expression of your confidence. And here’s the best part: You don’t have to conform to anyone else’s standards to look and feel amazing. Whether you’re petite, curvy, or anywhere in between, here are some body-positive styling tips, with a nod to the latest 2024 Fashion Week trends, to help you feel your best at your next brand shoot! Aligning your brand with a consistent style in photos ensures an authentic experience that genuinely reflects your identity, making a lasting impression on your audience.
1. Embrace Your Unique Silhouette
Your body is beautiful just the way it is. Celebrate your shape by choosing outfits that accentuate what you love most about yourself. Wrap dresses are perfect for highlighting curves, while high-waisted pants can elongate your legs. For 2024, consider the resurgence of corset-inspired tops and structured blazers that cinch at the waist, offering both support and a stunning silhouette. Play with cuts and fabrics that make you feel fabulous because when you feel good, it radiates in every photo.
2. Color is Your Friend
Don’t shy away from color! Whether you love soft pastels or bold jewel tones, the right color can enhance your complexion and bring your photos to life. This year, expect to see a lot of rich, earthy tones like terracotta, olive green, and burnt orange, alongside vibrant, electric blues and purples. If you’re not sure where to start, think about your brand’s color palette. Incorporating those hues can create a cohesive look that ties everything together.
Take A Note From Wait. What? Consulting – Every time we style her brand photos we know that we are going to be going ALL pink! She has made that bright pink hue a recognizable part of her branding.
3. Textures Tell a Story
Textures add depth and dimension to your photos. Think luxurious velvet, delicate lace, or even a chic leather jacket. For 2024, metallic fabrics and sequined details are taking center stage, offering a glamorous edge to any look. Mixing these with softer fabrics like silk or satin can create visual interest and make your photos stand out. Plus, different fabrics can flatter different parts of your body, so don’t be afraid to experiment! We especially recommend playing with textures and styles if you are in a creative field.
4. Tailoring is Everything
The perfect fit can make all the difference. Whether you’re rocking a structured blazer or a flowy dress, make sure your clothes fit well. A lot of times we see people trying to make a flowy dress work but it ends up shapeless. A simple clip, belt, or tailoring can pull in some of that extra fabric! If something doesn’t quite fit off the rack, consider getting it tailored. A little adjustment can make you feel like your outfit was made just for you. This season, oversized suits with impeccable tailoring are in, offering a powerful, chic option that flatters all body types.
5. Accessorize with Intention
Accessories are the cherry on top of any outfit. Statement necklaces, bold earrings, or even a stack of bangles can add personality and flair to your look. Just remember, your accessories should complement, not compete with your outfit. If you’re going bold with jewelry, keep your outfit simple and let the accessories do the talking. WARNING: If you decide on a statement piece of jewelry then you need to LOVE it! This is the time to not go too trendy and opp for something a little more classic. Your brand photos have longevity when done right and you don’t want to date yourself or limit the use of the photos.
6. Play with Proportions
Don’t be afraid to play with proportions in your outfit choices. Pairing a fitted top with wide-leg pants, or a voluminous blouse with a pencil skirt, can create a balanced, fashion-forward look. This not only adds visual interest but also allows you to highlight different parts of your body in a flattering way. Look out for the asymmetrical hemlines and voluminous sleeves trending in 2024—they add drama and elegance to any look.
8. Be True to Yourself
At the end of the day, the most important thing is that your outfit feels like you. If you love bold prints, wear them. If you feel most confident in neutrals, go for it. Your brand photography should reflect your authentic self, so choose outfits that make you feel empowered, beautiful, and true to who you are.
Remember, there’s no one-size-fits-all approach to style. Your body is unique, your brand is unique, and your photos should be too. So go ahead, get creative with your outfits, embrace the latest trends, and let your confidence shine through every frame. You’ve got this!
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