Brand Imagery Process for Elynor & Co.
Elynor of Elynor & Co is the queen of creating stylish and functional PowerPoints with visual storytelling. When it was time for her rebrand she knew she wanted to incorporate bold colors and the elements of her creative process into her brand imagery. Elynor is the master of playing with color so she gave us a few swatches that would be associated with her new brand and we went to work making sure her scenes and outfits were bold yet professional. We had so much fun getting to create the photo scenes that are now living on her new site!
Home Office
For our first scene we took into account what images Elynor would be able to get the most use out of. Since Elynor spends the majority of her work days in her gorgeous home office we knew that we wanted to spend a good deal of the photo shoot creating content to make that space shine. For Elynor it was imperative that her brand photography represent not only her business side but also her playful nature. Her desk was filled with bright colored pens and the cutest floral folder files. All of which made a complete branded scene that truly reflected Elynor’s style and business personality.
Out of Office
Elynor had one word that inspired her for the shoot, tropical. She loves Palm Beach florals and boxwood walls, so much so that she even has one installed above her desk! We wanted to carry this them over to her lifestyle photography. Wilmington, NC has an amazing Panamanian cafe named Ceviche’s. In addition to having the most delicious cocktails they also have the most hospitable owners. After the gave us the go ahead that it was alright to take pictures in their restaurant we planned out scenes that showed Elynor enjoying all of her favorite aspects of her job, PowerPoint deck planning and color coordination. It was made all the more sweeter with the addition of one of Ceviche’s signature cocktails.
Featured in this shoot:
Client: Elynor & Co
Brand Imagery/Photography: Drewe and Kate
Hair and Makeup: Blush Haus of Beaute
Location: Ceviche’s
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