Clearly
Hooked

Supporting all women on the water with stylish, quality apparel. 



CLIENT:

brand photography + website design + BRANDING

THE VIBE

powerful      •     angler     •     comfortable     •     chic     •     practical     •    powerful       •      angler     •     comfortable      •      chic      •      practical     •      angler     •     comfortable     •     chic • practical     •     powerful     •     angler     •     comfortable     •     chic     • practical

Fishing is a sport of nature.  Our brand goal was to focus on supporting women anglers while creating a brand identity that felt established without losing its laidback roots.

brand goals

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