Design That Feels Like a Vacation: The Brand + Website for Design, Decor & Moore
When Madison Moore first came to us, she had a vision: a brand that felt like sunshine, palm trees, and the joy of walking into a space that just gets you. Her work at Design Decor & Moore is all about creating cheerful, purposeful interiors. From full-service home design to stylish short-term rentals. So naturally, we needed a brand identity and website that felt just as vibrant, warm, and personal.
Step One: Building the Brand
We started with Madison’s core values and created a slogan to guide the rest of the design process: Live Well. Host Well. Style Every Detail. These became the foundation of her brand messaging and a clear nod to the range of services she offers:
- Live Well – full-service interior design
- Host Well – thoughtful Airbnb and vacation rental design
- Style Every Detail – polishing and finishing touches that make a space truly sing
Madison’s own personality drove every creative choice. She’s fun, full of heart, and not afraid of bold color. So we leaned in. Her brand palette combines Hot Raspberry, Bubblegum, and Iced Mint all of which are Palm Beach inspired, with a twist. Think punchy pinks, dreamy aquas, and the kind of color story that stops the scroll in a good way.
We also introduced a suite of illustrated icons like palm trees, umbrellas, cocktail glasses, and architectural motifs to support the playful, polished vibe. Every element reinforces the idea that good design should feel personal, joyful, and unforgettable.
Step Two: A Website as Fun as Her Spaces
Once the brand came to life, it was time to build a home for it online. Madison’s new Showit website is bright, breezy, and built to convert. It features:
- Seamless Flodesk integration for newsletter signups
- An easy-to-navigate service breakdown, so potential clients can find what they need fast
- A bold portfolio section to showcase current projects (with space to grow into more Airbnb and renovation work)
- Soft scrolls, scalloped details, and surprise animations that make the whole experience feel elevated and fun
From the “about” page to the contact form, we made sure the site reflected Madison’s voice: warm, welcoming, and full of intentional detail.
Why It Works
The Design, Decor & Moore brand isn’t just pretty—it’s strategic. It makes it easy for her audience to connect the dots between her services and their dream space. It’s full of color, but nothing feels chaotic. It’s playful, but still polished. Just like her.
And for us at Drewe and Kate Branding Co, it’s the kind of work we love to do! Collaborating with passionate creatives, bringing big visions to life, and designing brands that are as original as the people behind them.
Looking for branding help? Whether you’re launching a design studio, a lifestyle brand, or a creative business with personality, we’re here for the bold ideas. Book a call and let’s build something unforgettable.
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