Fall Fashion Trends to Embrace

Brand Tips, Style

Fall Fashion Trends to Embrace: 90’s Jeans, Suede Blazers, Tartan, and Chore Coats

As the leaves change and the air turns crisp, it’s time to refresh our wardrobes with the hottest trends of the season. This fall, we’re seeing a resurgence of 90’s fashion, classic materials, and timeless patterns. Here’s how to incorporate these trends into your style and elevate your brand photos. We also made this quick reference Pinterest Board! Most links should be shoppable!

1. 90’s Jeans

The 90’s jeans are back and bolder than ever! Think high-waisted, relaxed fits that scream effortless cool. Pair them with a fitted turtleneck or an oversized graphic tee for that laid-back vibe reminiscent of the decade. In your brand photos, opt for a casual setting. We think this look would look best running errands, at a coffee shop, or crossing the street for a meeting. This will highlight the laidback retro aesthetic while allowing your personality to shine through. Our current favorite pair? The Val 90s Mid Rise Straight Jeans from Reformation.

2. Suede Blazers

A suede blazer is a must-have this fall, combining sophistication with an approachable edge. The soft texture elevates any outfit, making it perfect for layering over a simple tee or a printed blouse. For brand photography, showcase the blazer in a cozy café or an artistic workspace, highlighting its versatility. Use soft, natural lighting to bring out the rich tones of the suede, creating an inviting atmosphere that resonates with your audience. We think this look works best for our neutral boho girlies that think traditional blazers feel stuffy! Our favorite? The Klein Blazer from Madewell

3. Tartan + Oversized Pattern

Tartan is a classic that never truly goes out of style, and this fall, it’s making a significant comeback. Whether in the form of skirts, scarves, or blazers, this pattern adds a playful yet refined touch to any outfit. Consider styling a tartan piece with solid colors to create a striking contrast. For your brand photos, choose an outdoor setting – we think this look is perfect for a more lifestyle brand that refreshes their photos often. We’d love to see this look outdoors or having a casual drink. We are currently obsessed with what Boden is doing in this space. They are pairing so many of their skirts with coordinating jackets. Our fave: Boden Wool Check Coat

4. Chore Coats

Chore coats are not only practical but also incredibly stylish, offering a relaxed fit that is perfect for layering. Made from durable materials, they exude a utilitarian charm that’s both trendy and functional. When incorporating chore coats into your look, try pairing them with a knit sweater and tailored trousers for a chic, modern vibe. In your brand photos, consider using an industrial backdrop or a rustic environment to emphasize the coat’s workwear heritage while maintaining a contemporary feel. This look is more for the makers among us! Our favorite: Anything from J. Crew Right now


These trends provide endless opportunities to express your personal style while staying on top of the fashion game. Remember to keep your brand’s identity in mind when incorporating these looks into your photography. Embrace the season, and let your unique personality shine through!

All images from Pinterest.

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